Google Ads Bid Strategies Alignment Chart

Ranking all the Google Ads bid strategies, such as Target ROAS, Target CPA, Manual Bidding, etc. You have to choose a bid strategy for your ad campaign, use this tier list to help you select the best one.

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Template last modified: 02/20/2024

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Credit to https://www.wordstream.com/blog/ws/2018/12/19/google-ads-automated-bidding for the images.